Notes on building for the web
What I learn shipping sites and products for founders and small teams. Short pieces, written as they come up.
5 Things I'd Fix on Your Shopify Store Before Black Friday
Black Friday is twelve weeks out. Five things I'd fix on a Shopify store before the traffic arrives, and the one most people leave until November, when it's too late to be any use.
When a CMS Is the Wrong Tool
If the value is in the content, use a CMS. If the value is in the logic, build the thing. Where the line sits, and what it costs to get it wrong.
6 Things Slowing Your WordPress Site Down (In the Order I Fix Them)
\"The site feels slow\" is never one problem. It's six — and they aren't equally worth fixing. Here's the order that gets you the most speed for the least effort.
Your Shopify Product Page Is Doing Three Jobs. It Should Do One.
Most Shopify product pages try to sell, explain the brand, and cross-sell all above the fold. Here's what belongs up top, what moves down, and why.
5 Signs You've Outgrown Squarespace
Squarespace is a good first website and a bad fifth year. Five signs it's time to move to WordPress — and what a migration actually involves.
Why I started writing here
Short notes on building websites for founders and small teams, published here first and shared on LinkedIn after.